Instires Case Study: Accelerating Sales, Inventory, and Operational Success with Trade Point
Introduction
In today’s fast-paced automotive market, precision and reliability are everything. For a company like Instires, which specializes in premium car tires and rims, operational agility and customer satisfaction are mission-critical. Based in the UAE, Instires has built a reputation for providing high-quality products, expert advice, and swift service for individual vehicle owners and automotive businesses alike.
But as demand surged and market expectations increased, Instires confronted several internal challenges: manual inventory management, delayed order fulfillment, and inconsistent sales processes. They needed a partner to help them scale without sacrificing quality. Enter Trade Point (TP)—a Business Process Management (BPM) consultancy that understands how to engineer scalable growth through digital transformation and structured workflows.
This case study outlines how Trade Point partnered with Instires to implement a tailored BPM strategy that optimized inventory management, automated sales workflows, and boosted customer satisfaction—ultimately leading to measurable improvements in revenue and operational efficiency.
Who Is Instires ?
Instires is a premier supplier of car tires and rims in the UAE, catering to both end consumers and B2B clients including auto workshops, dealerships, and fleet operators. Known for its wide product range, expert consultations, and fast delivery, Instires has become a preferred name in the automotive aftermarket industry.
Core Offerings:
- Branded car tires (Michelin, Bridgestone, Pirelli, Continental, etc.)
- Performance rims and alloy wheels
- Seasonal tire change and fitting services
- Online ordering with delivery and installation
- Bulk supply for corporate and fleet clients
Despite its growing success, Instires found it increasingly difficult to manage its expanding operations using traditional, manual methods.
The Challenge
With increasing order volumes and customer expectations, Instires began to experience critical operational bottlenecks:
🚫 Inventory Management Issues
- Manual stock tracking led to discrepancies between actual and listed inventory
- Overstock of slow-moving SKUs and shortage of high-demand items
- Time-consuming reconciliation processes
🚫 Sales Process Inefficiencies
- Sales team lacked real-time access to inventory levels
- Missed upsell opportunities due to lack of customer data
- Slow quotation and order confirmation cycles
🚫 Order Fulfillment Delays
- Disjointed communication between warehouse and sales teams
- No integrated workflow from online order to delivery coordination
- High return rates due to errors in sizing, stock availability, or miscommunication
Instires needed to modernize quickly in order to stay competitive and meet customer demands without burning out their internal teams. They turned to Trade Point for a complete operational overhaul.
Trade Point’s Tailored BPM Solutions for Instires
Trade Point conducted a full 360-degree audit of Instires’ business model, technology stack, and customer journey. Based on this analysis, TP developed a phased implementation strategy focused on scalability, automation, and performance visibility.
✅ Real-Time Inventory Management System
TP replaced the spreadsheet-based stock system with a cloud-based, real-time inventory management platform:
- Barcode tracking for real-time updates on stock movement
- Automatic low-stock alerts and restocking prompts
- Centralized dashboard for product availability by category, brand, and size
- Warehouse zone optimization to speed up picking and packing
This new system virtually eliminated inventory mismatches, reduced out-of-stock issues, and helped the procurement team make smarter purchase decisions.
✅ Automated Sales & Order Fulfillment
TP streamlined the end-to-end sales pipeline:
- Integrated CRM and inventory system for real-time quoting
- Auto-generation of invoices and digital receipts
- Workflow from order confirmation to warehouse dispatch
- Performance tracking of sales reps with KPIs and reporting
The sales team now had better tools to close deals faster and with greater accuracy, resulting in improved customer confidence and loyalty.
✅ CRM Integration and Customer Profiling
TP implemented a CRM solution that consolidated customer data and created detailed profiles for each client:
- Purchase history, preferences, and typical order cycles
- Automated follow-up reminders and promotions based on buying behavior
- Integration with email and SMS marketing platforms
- Customer segmentation for targeted offers and loyalty programs
With centralized data, the sales and customer service teams were able to engage more effectively, personalize interactions, and offer upsell opportunities.
✅ Online Store Optimization
To support growing demand from online shoppers, TP revamped Instires’ e-commerce platform:
- SEO-rich product descriptions and detailed specifications
- Search filters by vehicle model, tire size, brand, and price
- Integrated WhatsApp support and live chat
- Mobile-first UX design with optimized page speed
Customers could now find what they needed faster, ask questions in real-time, and place orders confidently—all of which contributed to higher conversion rates.
✅ Business Intelligence & Reporting
TP deployed dashboards and analytics tools for real-time visibility into operations:
- Daily sales performance and order volumes
- Inventory turnover and dead stock alerts
- Customer acquisition cost (CAC) and repeat rate
- Team performance and delivery times
These insights allowed Instires’ leadership to make data-driven decisions, forecast demand, and reallocate resources more effectively.
Results: The Impact of the Trade Point Partnership
In just six months following the BPM rollout, Instires saw a radical transformation in its business performance.
📊 Inventory Accuracy Improved by 40%
Manual errors and mismatches were virtually eliminated, leading to faster replenishment and more accurate delivery promises.
🚚 Order Fulfillment Time Reduced by 30%
The automation of sales and dispatch workflows shortened the order lifecycle, increasing customer satisfaction and repeat orders.
💰 25% Revenue Growth in Six Months
Better sales efficiency, upselling, and personalized outreach helped drive higher order values and volume.
🤝 Increased Customer Retention
CRM-driven follow-ups and service reminders kept Instires top-of-mind, boosting customer loyalty and brand perception.
🧑💻 Team Productivity & Morale
Sales and operations teams reported greater job satisfaction due to reduced manual work, clearer processes, and improved tools.
Client Feedback
“We were running at full speed, but without direction. Trade Point came in and gave us structure, clarity, and tools that transformed how we work. Our inventory is smarter, our customers are happier, and we’re growing faster than ever.” — Instires Management
What’s Next: Continuous Innovation
The collaboration between Instires and Trade Point doesn’t stop here. Current and future projects include:
📲 Mobile App for Orders and Inventory
A dedicated mobile app for sales reps and clients to browse products, place orders, and track delivery in real-time.
🧠 AI-Powered Predictive Stocking
Machine learning algorithms to forecast demand based on trends, seasons, and historical data—reducing dead stock and overstock.
🌍 Expansion Across the GCC
TP is helping Instires scale its infrastructure to support expansion into Saudi Arabia, Qatar, and Bahrain with multi-location inventory sync.
🔄 Reverse Logistics & Returns Automation
Developing a structured returns process with automated labeling, pickup requests, and refunds to improve post-purchase experience.
Final Thoughts
In the competitive world of car tires and rims, it takes more than a good product to succeed—it requires operational intelligence, seamless service, and data-driven decisions. Through its partnership with Trade Point, Instires has redefined how a tire business can scale smartly and sustainably in the digital age.
This case study is a shining example of the impact Business Process Management can have when tailored to the unique needs of a growing company. Trade Point didn’t just offer solutions—they offered a path to sustainable growth, better customer experiences, and a resilient business model that can scale across markets.
If your business is facing operational friction or planning to scale, Trade Point is your strategic partner for BPM, CRM, digital transformation, and long-term success.
