Click and Set : Redefining Car Care Delivery in Egypt with Trade Point
Introduction
In Egypt’s bustling cities—where long commutes, tight schedules, and traffic congestion are part of daily life— Click and Set has revolutionized how car maintenance is done. Imagine ordering a new tire or battery online and having it installed at your location—within hours. No more waiting in garage queues, towing vehicles, or searching for reliable mechanics. Click and Set is the game-changing service that puts convenience first. With just a few clicks, customers across Cairo, Giza, New Cairo, and beyond get professional, on-the-spot service delivered to their vehicles.
This transformation didn’t happen overnight. It took strategic planning, deep digital integration, and process optimization—courtesy of Trade Point (TP), a leading Business Process Management (BPM) company. By collaborating with Click and Set , TP built the systems, tools, and marketing strategies that enabled a startup to become Egypt’s go-to mobile car care solution.
Who is Click and Set ?
Founded by visionary entrepreneurs who saw a gap in the Egyptian auto care industry, Click and Set delivers automotive services directly to customers’ doors. Their mission is simple: eliminate the inconvenience of traditional workshops through a digital-first, customer-centric approach.
Core Services:
- Tire delivery and installation — direct to your location
- Battery delivery, replacement, and testing
- Car diagnostics and jump-starts
- Emergency services — available 7 days a week
- Fleet and corporate service contracts
- Scheduled maintenance plans and packages
What Makes Them Unique:
- On-demand delivery within 45–120 minutes
- Certified technicians and premium tools
- Live service tracking and updates
- Fully digital booking and payment system
- Transparent pricing with no hidden fees
- Bilingual support (Arabic/English)
- Extensive coverage: Cairo, Giza, New Cairo, 6th of October, and more
By leveraging mobile technology and real-time coordination, Click and Set gives customers an unmatched level of comfort, speed, and reliability.
The Growing Pains
Despite their early traction and strong demand, Click and Set encountered major scaling barriers:
- Manual dispatch operations causing delays
- Absence of a structured CRM system
- No central database for repeat customers or order history
- Outdated website lacking SEO and conversion optimization
- Limited online payment methods and poor checkout flow
- No mobile app for recurring service bookings
- No automated re-engagement campaigns or loyalty mechanisms
- Inconsistent branding across channels
These operational challenges threatened to slow growth, frustrate customers, and block expansion. That’s when they partnered with Trade Point (TP).
How Trade Point Transformed Click and Set
Trade Point delivered a 360-degree transformation by combining strategy, tech, automation, and marketing under one roof. Their work covered every critical touchpoint in Click and Set’s customer journey.
✅ Process Automation & Fleet Optimization
- Designed a smart dispatch engine using GPS, availability, and traffic data
- Automated service scheduling based on location clustering
- Created a technician mobile dashboard with real-time task updates
- Integrated e-signature and service validation into the workflow
- Enabled live tracking of technician vehicles
- Reduced response times through AI-based route optimization
✅ Website Rebuild for Performance and UX
Trade Point reimagined Click and Set’s website into a powerful sales and service engine:
- Bilingual UI (Arabic/English) with smart navigation
- Product filtering by vehicle model, tire size, and battery specs
- Real-time inventory sync from warehouse to checkout
- Built-in upselling engine for tire protection plans
- Customer profiles with warranty tracking and service history
- Mobile-optimized checkout flow with cash, card, or wallet options
- Live chatbot and customer support portal
✅ Custom CRM + Loyalty System
TP implemented a dynamic CRM built for long-term customer retention:
- Tracked every customer interaction, order, and feedback
- Set up automated SMS/WhatsApp alerts for service reminders
- Created segmentation logic (by car brand, region, service frequency)
- Integrated NPS surveys and follow-up offers
- Built a loyalty points engine integrated into Click and Set’s system
✅ Digital Marketing & Paid Ads
To grow traffic, Trade Point launched a powerful acquisition strategy:
- Google Search Ads targeting emergency and high-intent queries (e.g., “tire change New Cairo”)
- Meta Ads with retargeting funnels, regional segmentation, and dynamic creatives
- Email nurture sequences based on abandoned carts, post-service follow-ups, and new offers
- SEO-rich blog content on car maintenance, safety tips, and FAQs
- Monthly performance reviews and ad optimization
✅ Social Media Branding & Virality
Trade Point rebuilt Click and Set’s brand on social media with:
- Instagram Reels featuring customer testimonials and time-lapse installs
- TikTok “car hack” videos and trending mechanic tips
- Educational car care posts and carousel explainers
- Influencer shoutouts and seasonal promotions
- Facebook groups for local car owners
✅ App Development Pipeline
The mobile app strategy led by TP includes:
- Real-time booking, ETA, and service alerts
- Technician live tracking
- Loyalty points wallet and rewards
- Rebooking based on past services
- Arabic/English interface
- B2B portal for fleet management and recurring services
✅ Corporate Services Scaling
Click and Set expanded their B2B offering with TP’s help:
- Signed deals with delivery and logistics fleets
- Custom bulk ordering and priority service plans
- Corporate dashboards with monthly analytics and billing
- Quarterly service reports with actionable insights
- Emergency hotline for partners
Measurable Impact
The numbers tell the story:
- 🚀 65% increase in monthly orders within 4 months
- 📊 Organic website traffic up 87% via SEO and paid ads
- 📦 Fleet servicing capacity doubled, reducing wait times
- 📲 App waitlist grew to over 10,000 customers
- ⭐ Customer satisfaction rose to 4.8/5, up from 4.1
- 🔁 Repeat orders reached 57% with loyalty rewards
- 💼 300% growth in B2B clients, including courier fleets and rental agencies
- 🎥 Over 2 million views on TikTok and Instagram content
What the Client Says
“Click & Set had the vision—Trade Point gave us the engine. Every challenge we faced, TP had a scalable solution. They didn’t just build features, they built our future.” — Click & Set Co-Founder
Future Outlook: Click and Set
With Trade Point as their long-term partner, Click and Set is now preparing for national and regional growth.
Upcoming milestones include:
- App launch with smart booking and loyalty
- Expansion into Alexandria, Mansoura, and the North Coast
- EV battery services for Egypt’s growing electric vehicle market
- Voice-command booking via Google Assistant and Siri
- API partnerships with ride-hailing and fleet management apps
- YouTube series for car education and DIY maintenance
- Gamified referral system and influencer marketing
- Arabic-first onboarding for underserved areas
- Microservice deployment in Upper Egypt and the Delta
Trade Point is actively leading these innovations while maintaining Click & Set’s operational excellence.
Final Thoughts
Click & Set’s story is proof that innovation doesn’t require massive facilities—just a strong idea, a digital backbone, and the right partner. With Trade Point at the helm of their transformation, Click & Set has redefined how car care is delivered in Egypt.
If you’re a startup or enterprise aiming to scale, Trade Point doesn’t just offer services—they deliver success.
