MAJAL & Trade Point: Driving Business Excellence Through BPM Solutions
Introduction
In today’s highly competitive landscape of trade and investment, companies must constantly innovate to stay ahead. For MAJAL, a leading force in regional trade and investment, that journey of innovation began with an internal transformation. Despite a solid reputation and impressive client portfolio, MAJAL faced growing challenges with operational inefficiencies, unstructured sales workflows, and limited client engagement capabilities. That’s when Trade Point (TP) entered the picture, bringing deep expertise in Business Process Management (BPM) to revolutionize how MAJAL operates.
This case study illustrates how Trade Point and MAJAL collaborated to reimagine business operations, drive revenue growth, and deliver better customer experiences — all powered by BPM and digital transformation.
Who is MAJAL?
MAJAL is a prominent business entity in the MENA region, known for its robust portfolio of trade facilitation, investment consulting, and cross-border partnerships. The company specializes in connecting investors, exporters, and industry leaders to new opportunities in sectors such as:
- International trade and import/export
- Investment consultancy and brokerage
- Industrial development and logistics
- Infrastructure and strategic partnerships
- Business licensing and company formation services
With decades of experience and a strong network across the Middle East, Europe, and Asia, MAJAL is uniquely positioned to foster meaningful economic connections. However, as operations scaled, the complexity of managing client relations, sales activities, and business workflows increased significantly.
The Challenge
Before engaging with Trade Point, MAJAL’s leadership identified several pressing challenges:
- Inefficient Workflows: Manual handling of client data, project tracking, and documentation was time-consuming and error-prone.
- Lack of a Centralized CRM: Client communication and history were fragmented across departments, leading to missed follow-ups and inconsistent experiences.
- Unstructured Sales Operations: There was no standardized pipeline for lead nurturing, follow-ups, or conversion strategies.
- Data Silos and Poor Visibility: Information was dispersed, limiting leadership’s ability to assess performance or make data-driven decisions.
- Delayed Project Timelines: Poor internal coordination led to bottlenecks and missed opportunities.
MAJAL needed a digital partner who could not only solve these issues but also lay a scalable foundation for long-term success. Enter Trade Point.
Trade Point’s Strategic BPM Intervention
Trade Point approached the MAJAL transformation through a phased, data-driven process aimed at maximizing business efficiency while respecting the company’s heritage and core values.
✅ Phase 1: Business Process Audit
TP conducted an end-to-end audit of MAJAL’s business processes, technology tools, and customer engagement workflows.
- Mapped out existing sales, customer service, and operational processes
- Identified inefficiencies, redundancies, and missed automation opportunities
- Assessed current CRM usage, reporting capabilities, and client experience touchpoints
This foundational work provided clarity on what needed to change and how.
✅ Phase 2: CRM System Implementation
A centralized Customer Relationship Management (CRM) system was implemented to address fragmented communication and tracking.
Key features included:
- Unified client database with detailed history and interaction logs
- Lead tracking and opportunity management
- Email and task automation for follow-ups and check-ins
- Sales reporting dashboards with real-time data
Results:
- 40% reduction in missed follow-ups
- 25% increase in customer retention
- Streamlined onboarding process for new clients
✅ Phase 3: Sales Funnel Structuring
TP introduced a structured sales funnel to manage and optimize each stage of the client acquisition journey:
- Lead Generation & Qualification
- Discovery & Consultation
- Proposal & Negotiation
- Deal Closure
- Post-Sale Engagement
This created a consistent sales experience and improved the quality of client interactions. Automation tools were introduced to handle proposal generation, document signing, and scheduling.
✅ Phase 4: Process Automation
To address inefficiencies in business operations, Trade Point implemented a suite of automation tools:
- Smart forms and digital templates for repetitive tasks
- Auto-generated reports and KPI tracking
- Document management system for contracts, licenses, and client files
- Workflow automation for task assignments and approvals
Results:
- 30% increase in operational efficiency
- 20% faster project delivery
- Fewer administrative errors and redundancies
✅ Phase 5: Leadership Dashboards & Reporting
Trade Point built custom dashboards that gave MAJAL’s leadership real-time visibility into key performance indicators (KPIs):
- Sales performance by region and segment
- Client acquisition and churn trends
- Team productivity and task completion rates
- Revenue pipeline and forecast models
These insights empowered leadership to make informed, strategic decisions at the speed of business.
Enhancing Customer Experience
Beyond internal operations, Trade Point focused heavily on improving customer experience across touchpoints. This included:
- Email automation sequences tailored to client journeys
- Personalized communications based on CRM data
- Faster response times through task automation
- Feedback loops integrated into client engagements
MAJAL clients began receiving consistent, timely, and value-rich communication, which elevated brand perception and trust.
Building a Scalable Digital Infrastructure
Understanding that growth was a priority for MAJAL, Trade Point designed all systems with scalability in mind:
- Cloud-based CRM with unlimited contact storage
- Modular automation tools that grow with business needs
- Integration-ready systems compatible with third-party apps (e.g., email, invoicing, document signing)
- Security protocols for data protection and client confidentiality
Results Achieved
The impact of Trade Point’s BPM implementation for MAJAL was both immediate and long-term:
📊 Operational Gains
- 30% overall improvement in business efficiency
- 50% reduction in manual reporting and documentation time
- 3x faster access to customer insights and sales analytics
📈 Sales & Revenue Growth
- 25% increase in conversion rates within six months
- 20% growth in client engagement and satisfaction scores
- Higher deal closure rate with standardized sales workflows
🤝 Customer Relationship Improvements
- 2x increase in client follow-up consistency
- Increased upselling and cross-selling due to better insights
- Improved feedback loops and client loyalty
Testimonial from MAJAL
“Trade Point helped us transform not just our workflows but our entire business approach. The BPM solutions they provided were exactly what we needed to stay ahead in an increasingly digital market.”
— MAJAL Executive Team
Ongoing Collaboration & Future Plans
The partnership between MAJAL and Trade Point is ongoing and future-focused. Current initiatives in progress include:
- AI-powered sales insights and customer scoring
- A client portal for real-time updates and document access
- Training modules and onboarding automation for new employees
- Regional expansion strategies supported by CRM segmentation
- Quarterly business review meetings powered by live data dashboards
Final Thoughts
The collaboration between MAJAL and Trade Point demonstrates the transformative power of Business Process Management when applied strategically. By combining advanced tools, human expertise, and a client-first approach, TP helped MAJAL achieve operational agility, sales excellence, and client satisfaction.
In a world where digital readiness determines success, MAJAL now stands equipped — and empowered — to thrive.
